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James Surowiecki’s book Wisdom of the crowds in 2004 expounds the theory that the power of the crowd has the ability to guess or calculate more accurate answers than those of individual experts.
Online is the prefect testing ground of this theory for many brands to collaborate with individuals and communities who share a common passion. Apple opened up the source to its iphone and now they can claim over 90,000 applications for the iphone, the majority of which have been developed ...
Something happened to me on Sunday night that has not happened in a long time. I found myself standing in my lounge and shouting at 36” of flat screen TV. I actually found myself getting angry and wound up as I launched volley after volley of abuse at the TV screen.
My children where actually calling for me to calm down. What possible reason could make me loose it in such a way? – what great travesty caused this sudden outburst? Easy. John and Edward. I was but one of the 16.6 million people sucked in to watching X-Factor on Sunday and watched in ast...
According to a report in the news, email could be dead in ten years. The report found that many surfers in their late teens or early twenties barely use email any more, as using IM (instant messaging) or Twitter lets them reach more people more effectively.
Mark Schmid from TalkTalk said: “Email has been the dominant mode of communication over the internet for the past 20 years, but that doesn’t mean it always will be. “Increasingly people want to send quick, short messages reaching many people in one go, and there are now better ways of doing...
Clients hail Royal Mail strike deferral as "early Christmas present"
The strikes have been postponed until the New Year for “a period of calm” during which the two sides can continue to negotiate, the TUC general secretary Brendan Barber said last night. Barber said Royal Mail deliveries would be “free of any disruption” over Christmas but that a final agr...
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers – http://adage.com/digital/article?article_id=140089. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shopping 1% and all other forms covered the remainder.
There was a very interesting article that was in AdAge.com this week discussing how Search may not work for retailers. The research that Nielsens Co.’s Online division conducted found that paid search only accounted for ~10% of their traffic whilst direct traffic accounted for 61%, comparison shop...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
The parents of Madeleine McCann launched a new 1 minute video today.
Madeleine McCann It’s hoped that it’ll spread across the internet with the help of social networking and someone, somewhere will know something and be able to return this little girl to her parents who still desperately want a conclusion to the disappearance of their daughter. For more in...
Twitter, valued at $1billion, has launched it's first foray into the wine business. Fledgling wine is the wine label and Twitter has joined forces with Crushpad, a custom winemaking service in San Francisco, to produce the wine.
A portion of the proceeds will go to Room to Read, a non-profit organision supporting reading programs and libraries in Asia and Africa. Twitter co-founders Biz Stone and Evan Williams wrote on the Fledgling blog, “The Fledgling Initiative embodies two things that are at the core of Twitter’s...
Yesterday, a few of us from Golley Slater managed to negotiate our way round the track for 13.1 miles and still smile at the end!!
Yesterday, a few of us from Golley Slater It has to be said that Chris Lovell managed to hop round, but bearing in mind he hadn’t been able to run for 2 weeks owing to a problem with his knee it was an amazing effort! After a rudely early start, we even managed to get a mention on Radio 2 on ou...
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation.
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation. So, why all the hubris? Some background first. Adobe owns the flash product, an authoring too...
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