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GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy between localism and a presumption in favour of sustainable development. [...]
GSBuild’s panel of experts gave us their thoughts on a range of topical questions involving media, communications and the built environment. With recent planning changes having come in, the media’s reaction to new localism has generally been mixed, with many pointing out the obvious dichotomy...
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts.
Twitter’s Promoted Tweets have been on the cards for quite some time now, but last week Sky became the first brand to use the advertising platform in the UK. Previously, only users in the U.S. were able to see Promoted Tweets, Promoted Trends and Promoted Accounts. Now Brands will be able to use T...
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before.
Last week, Google Analytics made some noted changes to their service, offering paid customers better access to data than ever before. Prior to the changes, there was a one hour delay in information becoming available to brands through Google’s free analytics tool and a 24-hour lag on full data re...
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout – like the Newsfeed feature that they brought in last year – this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor have been unpopular with users, so who [...]
Facebook is changing. And not like they’ve changed before. These are not minor tweaks to the layout - like the Newsfeed feature that they brought in last year - this time around the changes mark a fundamental shift in the way the platform operates. Historically, Facebook changes however minor hav...
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Google*. With the recent acquisition [...]
We all use search; in fact, we are all completely and utterly reliant on search. For everything from settling barroom debate to conducting weighty desk research, over 52% of Brits confess to using search between 10 and 20 times a day. Unsurprisingly over 91% of those searches are conducted with Goog...
Internet TV boxes are the techno-geeks haven - dedicated set-top boxes which can connect to existing televisions, allowing web addicts to stream content from the comfort of their own sofa. Small brands with catchy names like ‘Boxee Box’ and ‘Zaap TV’ have already gone to market over the last 12 months. But with the launch of Google’s proprietary technology – “Google TV” could the technology go mass-market when the search engine launches it next year?
One way of gauging reaction could be to look to the U.S, where Google TV launched last year. Sales have been muted - According to an article by Search Engine Journal sales of Google TV in the first quarter of 2011 only amounted to 28% of its overall target. The reason for this is partly technologica...
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online.
Internet security is top of the media agenda this week, thanks to Facebook’s rehaul of users’ privacy options. GolleyS Bham explores what has changed, and how worried we really should be about publishing branded content online. Facebook has often been criticised for its reportedly ‘lax’ a...
This weeks Guardian Blog featured a fantastic article from @GreensladeR about the closure of the News of the World and the knock-on effects on the remaining Sunday tabloids readerships. With no clear winner in the race to secure the News of the Worlds 2.7 million readers, are Brits just not reading newspapers any more? Greenslade reported that the weekend’s big winner was the Daily Star Sunday, up more than 110%. The People increased its readership by more than 50% and the Sunday Mirror scooped 40% more readers.
However, you will note that statistically this means that instead of replacing like for like, a large number of NOTW readers just didnt buy a Sunday paper at all. According to a study by Pew Project for Excellence in Journalism, 41% of the British public said they gather more and more of their news ...
This week Inside Facebook, which tracks the popularity of the social networking site, reported that whilst Worldwide, user numbers are nearing 700 million, Facebook has reportedly lost 100,000 British users overall in May. Facebook is experiencing record growth in emerging economies such as China, India and Brazil but the figures, published on Monday, have prompted speculation that Brits and Americans are turning off in droves.
So what does this mean for marketeers? Is it really the case that the new darling of consumer brands across the globe could have already had its day? Facebook has gone on record refuting the figures, they claim that a variety of different metrics are used to track Facebook’s popularity and that so...
Just as 6 June 1944 will forever be "D-Day", Monday 28 February 2011 should become known as "P-Day" in advertising circles.
"P-Day" - as in product placement - becoming legal in the commercial television industry from Monday for the first time in human history - well in the UK anyway. And it doesn't get much more auspicious than that. If Product Placement has been included within a programme - the programme must ...
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