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Golley Engage looks at the so-called “app economy”, and how you can make your budgets work harder.
Facebook estimates that its activities benefit the UK economy by more than £2bn a year, almost £500m of which it puts down to the creation of an entire business infrastructure that has emerged as a result developments to the world's most popular social networking site. Golley Engage looks at the ...
According to a report published this week, there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook...
According to a report published this week [1], there are serious financial benefits to implementing campaigns which recruit fans or require users to install applications on Facebook, as opposed to directing traffic to external sites. With this in mind, Golley Engage has compiled a list of dos and do...
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped.
The battle between competing operating systems, Apple’s iOS and the Android OS, is a story that has the tech world gripped. With Android now holding Apple’s previously uncontested majority market share, Golley Engage looks into what’s fuelling Android’s meteoric rise to the top, whilst also ...
As a December BBC World Survey reveals unemployment as the world’s fastest growing fear, it is no wonder that consumers are feeling especially prudent with regard to their spending habits this Christmas. According to the British Retail Consortium, November sales fell by 1.6% on a like-for-like basis on last year’s, the biggest fall in UK retail sales for the past six months, creating an overpoweringly negative outlook in the run up towards Christmas.[1]
Taking the brunt of this has been the traditional high street, which is already struggling in the face of competition from established online retailers such as Amazon, which often guarantee the lowest possible price for penny-pinching shoppers looking for a bargain. Perhaps unsurprisingly, recent ne...
Golley Engage explores how this documentary has highlighted the delicate relationship between the Facebook user and the platform, and how we move forward as marketers.
Last night’s must-see TV ‘Mark Zuckerberg: Inside Facebook’ offered fans of the site the opportunity to catch a rare interview with founder Mark Zuckerberg. However, where the documentary really packed its punch was in Emily Maitlis’ frank deconstruction of the myths surrounding Facebook’s...
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm.
As Amazon reports that Kindle sales figures have quadrupled in a year littered with rival e-reader launches, it’s fair to say that the e-reader phenomenon has taken the world by storm. But does that mean that the age of the paperback is over? Or is there space for both e-books and printed books on...
Next year is set to be the year of truly mobile marketing.
Next year is set to be the year of truly mobile marketing. With smartphone penetration reaching 50%[1], and 52% of consumers already using their mobiles during the shopping process[2], it pays for your business to be mobile. Savvy shoppers are using their phones to research products or services, che...
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users.
Last week Google+ opened its doors to businesses, inviting consumer brands and SMEs alike to create a presence on the site and interact with the network’s 25 million registered users. Several consumer giants have been quick off the blocks, with Google+ now counting Burberry, Mail Online, O2 and M...
A recent poll by online agent Netflights.com found that 76% of travellers believed content on online review sites to be a valuable guide.
A recent poll by online agent Netflights.com (http://www.netflights.com) found that 76% of travellers believed content on online review sites to be a valuable guide [1]. With over 50 million unique monthly users, 50 million reviews and 6 million photos, it's no surprise that TripAdvisor is widely re...
At the risk of sounding like an over-enthusiastic Edward and Tubbs from the League of Gentlemen “Are you hyperlocal?” is now a question which should be raised by every client selecting a communications agency.
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