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We were delighted with the attention our latest project drew this week with the launch of our methodology on attribution...
We were delighted with the attention our latest project drew this week with the launch of our methodology on attribution in conjunction with SearchIgnite. The results we have achieved surpassed all expectations driving an increased ROI for Center Parcs’ online campaigns by 54% and managing to r...
Breaking box office performance
We were really pleased to report at the end of last year our latest design and build win for the English National Opera. Now we are pleased to report that month on month the results are surpassing all records, and just recently in the month of May this year a new record breaking box office performan...
Real Time pollen app...
Clarityn's Real Time pollen app has really been embraced by hayfever suffers across the country. In the first 2 weeks since its launch the applications has been downloaded by just over 78,000 users. Furthermore this free app has had some really positive reviews, from the likes of The Application ...
UK’s first free hayfever iPhone application
Working closely with our client Clarityn, we have created the UK’s first free iPhone application that provides real time pollen forecasts. The app integrates with the iPhone's camera viewfinder and allows the user to view the local forecast, wherever they are in the UK via animated 3D 'pollen spor...
A viewpoint on HIPS...
Well that was pretty quick wasn’t it? No messing from the new coalition, just wham! Away with red tape and unnecessary bureaucracy with the abolition of HIPs. While HIPs’ demise had been on the cards for quite a while, the speed and lack of notice on the announcement has come as a bit of a su...
Pro Bono PR Consultant to BITC’s Give & Gain Employee Volunteering Day
If employers took a poll among staff, they would probably be surprised by the number involved in volunteering work. The 2009 study by the Institute of Volunteering Research showed 87% of local volunteer centres had seen an increase in enquiries about volunteering opportunities. According to YouthNet...
The world has now seen the unveiling of probably one of the most over hyped (and overpriced!) pieces of technology in the world.
Apples iPad (bad choice of name Steve – have you no women in your Marketing Department?) has been hyped as the next best thing since sliced bread – the greatest technological advancement since James Watt wondered whether he could turn pressurized steam into mechanical energy – the second comin...
Does the nation want to cook like Raymond Blanc?
Not according to the latest IGD report*. Although we might find TV celebrity chefs entertaining to watch — not many of us have the tools, the time, or the patience to recreate their recipes in our own kitchens. Weekday meal preparation has changed, with 4 out of 5 of us now favouring so-called ...
We have seen the recent press coverage of Premier Foods’ million pound investment in a cross category product branding campaign.
There is an obvious recognition by Premier Foods that deals are needed in the short term to attract customer’s attention; however value building promotions are also needed to ensure the long term health of brands. Value in this sense is not simply the cheapest on shelf, but quality considered wort...
James Surowiecki’s book Wisdom of the crowds in 2004 expounds the theory that the power of the crowd has the ability to guess or calculate more accurate answers than those of individual experts.
Online is the prefect testing ground of this theory for many brands to collaborate with individuals and communities who share a common passion. Apple opened up the source to its iphone and now they can claim over 90,000 applications for the iphone, the majority of which have been developed ...
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