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‘Creative’
You may be familiar with 'innocent's' products and might have tried their latest clever marketing ploy. If not, we thought it was worthy of a mention.
Whilst someone here was preparing their ‘innocent Butternut Pearl Barley Risotto’ lunch (taken the wrapper off, shoved in microwave, who has time for lunch?!) they felt compelled to read the wrapper as the ingredients looked so tasty. They then turned it over and read the inside which had a ‘R...
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation.
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation. So, why all the hubris? Some background first. Adobe owns the flash product, an authoring too...
In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with. But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the clie...
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