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‘Creative’
Writing a brief for a PR agency is basically like writing a job description. It provides a clear picture of your brand values, tells an agency where your brand currently stands within your market, your unique selling points, and where you eventually want it to be.
Much like a job description sets out what an employer is looking for in a potential employee, an agency brief states what a company is trying to find in an agency. A job description describes the business briefly, discusses the area within which the candidate should have some experience and gives a ...
Don’t make them ask for directions.
Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment. Great...
Over the last 10 years, we’ve been told that TV is dying. Everyday, news of its demise has been expected – especially by the more hysterical breed of digital zealot. Tivo, YouTube, Hulu – it was all going to kill TV like Bobby shot JR.
So how come we’re watching more of it than ever? TGI recently showed that 99% of ALL video was watched on traditional television. That’s ALL video – including YouTube, virals, Hulu et al. What’s more, viewing figures in general have risen 3.79% year-on-year since 2005 – especially amongs...
The ad business doesn’t like to admit it – but it’s a fashion business.
The early years of British TV advertising was the era of animation or jingles or, preferably, both. At any gathering of middle-aged or older people even today, just sing a few notes of You’ll wonder where the yellow went when you brush your teeth with Pepsodent or Murraymints – too good to hurry...
Today, I attended my second digital event in as many weeks in Birmingham. On 21st October, I attended Hello Digital, Birmingham’s first digital festival at Millennium Point. It was a day jam-packed full of seminars, lectures and workshops tackling the issues and topics surrounding the use of digital media in Birmingham.
Fast forward two weeks and I am sat in another conference hall, this time at the ICC to take part in The Big Debate. Today’s discussion: Can the Midlands Creative Industries revolutionise the UK economy? And with keynote speakers from Wunderman and Mudlark, there was a heavy weighting towards the ...
Shopper marketing has become the latest marketing ‘hot potato’. Suddenly brand owners are worried what happens to their customers when they go shopping.
These are just a few of the questions you should be asking yourself about your customers and know the answers… * Why have they stopped buying? * What are they buying instead? * Why aren’t they even bothering to go down our aisle? Focus groups be dammed, when was the last time...
You may be familiar with 'innocent's' products and might have tried their latest clever marketing ploy. If not, we thought it was worthy of a mention.
Whilst someone here was preparing their ‘innocent Butternut Pearl Barley Risotto’ lunch (taken the wrapper off, shoved in microwave, who has time for lunch?!) they felt compelled to read the wrapper as the ingredients looked so tasty. They then turned it over and read the inside which had a ‘R...
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation.
There’s been some frantic blogging over the past few weeks since the announcement of Adobe’s purchase of web analytics company Omniture and what it means for the digital creativity and evaluation. So, why all the hubris? Some background first. Adobe owns the flash product, an authoring too...
In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with. But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the clie...
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advertising, PR, digital, Twitter, Shopper Marketing, Retail Marketing, Golley Slater, Brands, Social Media, Facebook, Leeds Office, iphone, Retail, Instore, Campaign, marketing, Public relations, Cardiff, FMCG, brand, Consumers, Apple, Google, Public Sector, Twycross Zoo, Birmingham, british tv advertising, Blogging, Online content, Radio 1, Bellwether Report 12 Oct 2009, communications, branding, PRide Awards, Hayfever, Mobile Phone, Vogue, Fashion, Simon Fuller, Model Agency, Vanity Fair, Giffgaff, Campaign Magazine, Vodafone, collaborate
