Are you losing your customers?

Don’t make them ask for directions.

Your customers are exposed to your brand messages long before they ever step in-store. But how do you maintain this momentum to guarantee sales? The number of touch points along the shopper journey is vast, from outdoor print and promotional events to in-store radio, POS and retailtainment.

Great promotions use all of these methods to reinforce the message your customer carries into store. So it’s vital that your above-the-line activity has the right backing in-store to succeed! Strategic use of barkers, floor stickers, FSDUs, in-store radio, retail events etc. will guarantee your launch or promotion generates maximum sales.

Issues with timing between your campaign going live and your product’s availability can see customers trying to buy a product they can’t find. Or worse still, your product hits stores but nobody knows due to a lag in your above-the-line campaign.

Timing is everything, and at Golley Slater we have the expertise to deliver outstanding results every time by coordinating in-store and above-the-line activity.

Our specialist retail team works together with brand owners, helping them connect with shoppers.  To see one of our campaigns for Lenor click here.

Emma Sutcliffe
Golley Slater Retail
Leeds