There are a growing number of retail media opportunities. We achieve results by spotting them early, recommending them to our clients and designing appropriate content.
The recent launch of Morrisons’ on-line magazine, we can presume, is a step towards an online retail strategy (Click here to view). There is an opportunity for brands to include dynamic content to target an email audience.
We visit all the leading retailers on a weekly basis to identify new store and sales innovations. We carry out category audits and competitor analysis for the brand owners who we work with, to initiate creative campaigns that build brands and sales.
At a time when retailers are demanding ever more support from brand owners, by knowing about the most recent developments in each retailer you can ensure you stay ahead of the competition.
February 15th, 2010
