You may be familiar with 'innocent's' products and might have tried their latest clever marketing ploy. If not, we thought it was worthy of a mention.
Whilst someone here was preparing their ‘innocent Butternut Pearl Barley Risotto’ lunch (taken the wrapper off, shoved in microwave, who has time for lunch?!) they felt compelled to read the wrapper as the ingredients looked so tasty. They then turned it over and read the inside which had a ‘Rissotto dilema’. Intrigued, they read on…To mushroom or butternut? That was the question back in May. As there was only one seasonal pot spot up for grabs they had had a taste test in the AGM and voted to save the Butternut recipe which apparently won by 5 votes. However they cleverly put at the bottom, ‘email if you prefer the Mushroom recipe and we might just rustle one up.’
We thought this was an interesting marketing concept, aside from the fact they have delicious products!
October 14th, 2009
