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I was totally thrilled about the launch of WIRED in the UK this month and had to tell several people around the office… this seminal US publication has always been a great way to digest the latest global trends in technology, culture and the latest happenings

What with 15,000 RSS feeds and god knows how many links on linked-in, facebook etc.. and friends in far away digital corners of the web, this magazine still manages to do what those snackable content items do not.

It gives me meaningful, leftfield and well researched information about what is happening in the world. A true alternative to an auto-selected, most popular, tag cloud driven aggregation of the blogoshpere. Whilst long form copy may not be the most successful online and doesn’t lend itself to my ‘pond skating’ affliction of skim reading everything as fast as possible.

There are times when you need depth, quality and context and Wired it has to be said does this with aplomb.

Recommended…
www.wired.co.uk

John Kinder
MD Digital

Marketing Topics

September 29th, 2009

 

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