The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the eighth quarter running in Q3 but with the smallest reduction in budgets in over a year. Due to a strong rebound in business confidence — 47 per cent of companies surveyed are seeing improved prospects, consistent with the economy returning to growth.
The internet category was notable in being the only marketing activity monitored by the Bellwether survey not to see a reduction in spend during Q3, suggesting a gain in share.
Within internet advertising, online search/search engine optimisation (SEO) also returned to growth in Q3 following three successive quarters of decline. The scale of the upward adjustment was slightly faster than total internet, suggesting display rose at a slower rate than search.
Says Mark Fagan, IPA Search Chairman, Digital Media Director, Golley Slater: “Recently there has been some interesting debate about growth in other communications channels but the latest Bellwether report shows that search continues to drive great returns for advertisers in the UK. Business confidence looks to be far healthier and it will be interesting to see if search’s share of the marketing mix continues to grow as we come out of the recession.”
For the full report please visit:
http://www.ipa.co.uk/Content/Q3-2009-Bellwether-Report-published-today
October 20th, 2009
