In Adland, it’s widely accepted that great creative won’t get good results. Awards ceremonies heap gongs galore on work that, if it ran at all, didn’t actually achieve a great deal for the client. This, it is said, is the way of things...Knickers to that, we say.
Our recent work for Twycross Zoo led to a 300% increase in visitor numbers when it ran earlier this year – something that the client was understandably pretty chuffed with.
But it’s just been nominated for 7 Cream Awards too. Naturally, we’re really chuffed with that – but so is the client. Because despite what anyone says, or whatever our more cautious instincts might tell us, clients are delighted by great creative work as much as we are.
Too often, we accept the belief that only obvious, unsophisticated, uncomplicated advertising gets results. We shouldn’t. Because as Twycross Zoo proves, creative work that’s bold and different can make a bold difference to the client’s bottom line.
October 2nd, 2009
