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Social media is fast-becoming the dominant means by which users access online games."
Online gaming is a rapidly growing industry. According to consumer data collected from a survey by NPD Group, 72 per cent of those who play games say that they do so online. In the past, consoles such as the Xbox and PlayStation developed a new breed of home-based online gaming, but today we’re...
PRs need to continually adapt to the way the media and the public want to engage with our clients."
One of the most challenging, but also the most exciting elements of PR is its constantly changing nature. As newspaper sales decline and a greater number of us are spending more time online, both consuming news and creating and sharing our own content, PRs need to continually adapt to the way the...
16 national hits, an audience reach of 543,314,983, a 536% increase in viral lift and more than 1,000 social shares."
CAMPAIGN OVERVIEW Campaign Name: Hilton Urgent Care Centre Client / PR Team: Golley Slater, for Hilton Hotels & Resorts Timing: 12 month campaign, launched Monday 21 January 2013 OVERVIEW The travel industry and consumers’ expectations when they travel have evolved significantly i...
Although it is becoming more common for celebrities to apologise for their actions via social media is it really an appropriate channel by which to say sorry?"
Liverpool FC’s Luis Suarez has been making headlines over the past two weeks since he was caught on camera biting the arm of Chelsea opponent Ivanovic on the pitch. Although missed by the referee, videos and reactions to the incident soon flooded social media and the back pages of the nationals...
Many brands are climbing aboard the Vine bandwagon with short and imaginative clips about their products."
Launched at the end of January, it’s still relatively early days (in the social media world) for new video sharing channel, Vine. Hailed as the new Instagram, users post six-second video clips which are displayed in a constant stream, much like Twitter or Facebook. In its first weekend, over 11...
Customers follow brands not to be informed, but to interact."
Stats from industry experts suggest that whilst 80 per cent of companies have a Facebook profile and 45 per cent use Twitter, businesses are still in the dark about how to bridge the gap between their internal objectives and the customers they wish to reach. This week, we look at how social media ca...
LinkedIn now has over 200 million members, with earnings in Q4 up 81% to $304 million; more than half of its revenue is generated by the recruitment sector of the business."
LinkedIn is an exciting career development resource for users – companies can recruit top-level talent more easily than ever before. Following a series of updates to profiles and company pages, LinkedIn has revamped its recruiter section with a new homepage, along with a whole host of new search f...
Fun and games aside, April Fools’ Day campaigns have become big business, with major brands jostling for column inches as they launch their own attention-grabbing pranks."
April Fools’ Day this year was awash with the usual variety of branded pranks, as marketers across the country enjoyed a rare moment of silliness in a bid to grab the bank holiday headlines. From Sony’s headphones for cats, to chocolate-covered Spam confectionery, a variety of household brands w...
Compared with other networking sites, Facebook is still the world’s largest online community."
Facebook is the clear leader when it comes to social media. It has over one billion unique active users, which is up 25 per cent from a year ago, and engagement across Facebook is also up 50 per cent. Compared with other networking sites like Twitter (200 million users), LinkedIn (160 million), Inst...
...it’s important to remember that one targeted industry blogger could do more for a brand than a raft of media coverage."
Public Relations is about reputation - the result of what a brand does, says and what others say about it. It’s reliant upon influencers to spread messages and lend authority to a brand’s claim. When it comes to making a statement online, brands don’t need to look much further than engaging wi...
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